You can get more patients to book in your schedule without setting your teeth on edge! Here are seven postcard-marketing tips you can try out for your practice.

Advertise Dental Offices with Postcard Marketing

1) Create a Mailing List Targeted to Patients

Remind your patients to visit if they have missed appointments or routine checkups. Vary your printed postcards according to subgroups in your client list. You can create subgroups according to age, income, or dental services they usually need. Talk about pain-free dentistry to young families, or promote restorative dentistry to senior patients.

You can also buy target mailing lists from other providers. Just make sure they are reliable, and they give you complete demographic information with the lists.

2) Offer Irresistible Incentives

Call to people’s desire to have perfect smiles. You can do teeth cleaning or dental checkups at a high discount or for free. Once they are sitting in the dental chair, you can upsell additional services according their teeth’s condition.

3) List Dental Insurance Programs You Accept

People with dental insurance programs do not always know which dentists accept them. Identify what you do accept by placing icons on your postcards.

4) Use Calming Color Schemes in Your Postcard Design

Psychological research has proven that color can affect our emotions. Use this to your advantage by using calming postcard designs. Use combinations of colors like blue, green, and white. These colors generally convey feelings of calm, peace, and relaxation.

Find out what exactly people feel from these colors. From there, you can fine-tune your designs to get the emotional response you want.

5) Remove Fears of Going to the Dentist

Most patients put off visits to the dentist because they are afraid of feeling discomfort or pain. Remove those fears by telling them if you offer painless or drill-less services. Reassure them of the benefits, whether you use lasers or air abrasion. If some procedures require drills, talk about other ways you can reduce the pain.

6) Avoid Clichés in Your Advertising

Flashy advertising tells people you care more about their money than their teeth. Focus more on assuring potential patients that you value quality care more than production.

7) Highlight Your Personalized Service

Express genuine concern for dental health in your marketing postcards. Show people you can be the family dentist they are looking for. Be consistent with your marketing and your practice. Soon you will not only have new patients coming in, but also repeat patients who will vouch for your services.

My Postcard Printing can help with most details of your postcard marketing, from providing target mailing lists to checking your designs for quality. Visit our website to find out more about our services today.