Good postcard design represents credibility and allows you to sell your business with confidence and ease. Customers often evaluate your brand through the marketing materials you produce. This is why it is very crucial to invest time and money on your postcard design.

Presenting clean, professional, and impressive postcards is easy if you know the best practices in direct mail postcard design. Today, we will show you how you can create effective postcards that translate into profit with the help of the following:

6 Direct Mail Postcard Design Tips

Postcard Design Tip # 1: Say no to clutter and yes to white space!

Nothing’s more distracting than a postcard filled with unnecessary images and text. A cluttered postcard does not only hurt the eyes, but also affects how the reader understands your message. One good idea is to use both sides of your postcard, one for images and another for the marketing copy. This way, readers can focus their attention on your message alone and not be distracted by the images on your cards. Remember that a postcard only has limited space for content, so use it wisely.

Browse through our previous posts for some design examples:

• 35 Fun and Colorful Postcard Designs

• 19 Inspirational Postcard Design Samples

Postcard Design Tip # 2: The simpler the font, the better.

Your postcard is not a poster that will look good with every stylish type. Choose a simpler font style over more detailed ones, so your message will be easier to read. Font size and color should be chosen carefully, since these two also affect the readability of the text.

Postcard Design Tip # 3: Say it with pictures.

If you’ve always been using graphics on your postcard designs, try real photos for a change. Photos are not only appealing, but can also better represent the benefits that your products or services have to offer. They are also effective in highlighting a business’ identity and marketing message. A day spa for instance, can use photos of its amenities or treatments to give guests a clear picture of what’s in it for them.

To give you some some design ideas, check out our previous roundup of 19 Stunning Examples of Custom Photo Postcards.

Postcard Design Tip # 4: Size does matter.

While your competitors are mailing standard-sized postcards to your prospective customers, offer something different by printing custom size postcards. Custom sizes usually vary from 4×4″ to 11×6″. One good custom postcard idea is to design a postcard like a business card if it is smaller than the standard size. Oversized postcards on the other hand, give you lots of space for images and text; allowing more room for creativity.

When mailing custom sized postcards, you should take note of USPS’s postal requirements. Additional postage is required for unusual postcard sizes or shapes that are difficult to process by mail sorting machines. If you are worried about additional charges, cut down on printing costs by taking advantage of
MyPostcardPrinting.com’s bulk postcard printing services.

Postcard Design Tip # 5: Fold your postcards.

Most often, postcards come without folds. However, you can opt for folded ones to add more creative touches to your postcard design. Postcard folds are available in half and tri-fold. If you want to be more experimental with your design, you can ask your printer if they can do the custom fold you want. You can keep your postcards closed by sealing them in an envelope or with the use of tabs.

Postcard Design Tip # 6: Quality postcard printing is a good investment.

Being on a tight budget is never an excuse for printing your cards on your own. In order to get amazing results, always entrust the printing job in the hands of a professional postcard printer like MyPostcardPrinting.com! We offer cheap postcard printing services that let you print more while paying less, since the amount per piece goes down as the quantity goes up. With MyPostcardPrinting.com’s high-quality printing equipment, you can be sure to get a vibrant direct mail postcard design that is perfect for your business! Give us a call at (866) 266-6182 to order.