Postcards have to follow certain guidelines to be visually appealing, whether they are business or personal postcards. Their use may influence how they are designed to a degree, but there are some basic postcard design tips both businesses and individuals can follow. My Postcard Printing lists them down in detail below.

Basic Design Tips for Postcards

Balance Text and Image Placement

Decide whether you want people to focus more on your text or your image. Once you figure that out, balance your text and image placement accordingly. Though these two elements have to work hand in hand to deliver your message effectively, knowing which element to highlight can influence your postcard design in a significant way. This factor can create a difference between marketing effectively and not at all.

Maintain Proper Text Size

Use a font size that is large enough to be readable, yet does not overpower the rest of your postcard design. Also keep your postcard text short. A large, carefully worded one-line postcard text will work better than a paragraph crammed into your postcard’s design, in a small font that is hard to read.

Allow Space for Postage

Find out how much space you need to allow for postage in your postcard designs. Your efforts to word your information effectively may come to naught if it is stamped on during the mailing process. Fortunately, professional designers at My Postcard Printing can assist you with this concern when you upload your design. Simply call 1-866-266-6182 to find out what free design services are available for you.