Fill your salon’s appointment book with an effective and affordable postcard marketing campaign! Target the right people and promote to them the right way. Make them want to experience your services repeatedly. Do all that and more with these tips from our experts!

Postcard Marketing Tips for Salons and Spas

Offer Introductory Discounts on New Service and Treatments

Launch off your new service or treatments to a great start by spreading news of them through postcard promotions. Better yet, sweeten the deal for your customers by offering them introductory discounts for a certain time. This will make sure people give your new treatments the boost they need to be properly introduced into the market. This boost may also be the key for these new treatments to become a permanent part of your regular service list.

Send Exclusive Coupons to Boost Repeat Business

Reward your regular customers with exclusive coupons. These can be for bonus services they can get with regular ones, or for higher discount rates than what you offer to the public. These exclusive favors will encourage your customers to stay loyal to your business. Your customers may even refer their friends so they can also benefit from your exclusive promos.

Promote Special Orders and Products

Sell your special orders and products on your postcard campaigns by highlighting benefits! Do this even better with targeted mailing lists of people who will be interested in these products. The higher the likelihood that your targets want your products, the better the chances you will make sales.

Share Beauty Hints & Tips

Set your identity in people’s minds as an authority among beauty salons. Share quality hints and tips that are hard to find anywhere else. You can personalize these marketing postcards by dividing your mailing list into subgroups. For example, you can divide your mailing list into male and female customers. You can divide these groups further if you have a large enough clientele.

For best results, let the experts handle all the details of your postcard marketing campaigns. My Postcard Printing has a wide variety of services that cover all your postcard marketing concerns, from mailing and design details to high quality printing. Visit My Postcard Printing and find out more today!