If you want to do a more customer-specific direct marketing campaign, you can create different postcards targeted at past, existing, and prospective customers. Postcards that are specifically-designed for different customer types help increase response rates. Read on to learn how you can advertise to different customers with these business postcard ideas:

Business Postcard Ideas

Past Customers:

• Remind them of your business. Let your past customers know that your business still exists. Send them postcards to announce your new product line, invite them to your store sale, or tell them to take advantage of your special offer. Include your website URL or social media account so they can stay up-to-date about your latest news and promos.

• Give them freebies or discounts. There are many reasons why customers stop purchasing your products or using your services. It could be because of a sudden change in pricing or they have completely forgotten about you. Encourage them to do business again with you by giving them exclusive discounts or free product samples.

Existing Customers:

• Enhance your relationship with them. Get in touch with your existing customers by mailing them postcards during holidays and special occasions. Personally sign each card or scan your signature and print it with the cards to make them more special for your customers. Mailing greeting cards during special occasions makes customers feel that they are in your thoughts during times like these. Send thank you cards to customers who’ve made a recent purchase. This way, customers will know that you appreciate their support and can even help you increase repeat business.

• Ask for their feedback. Print a survey form on your business postcards to get first-hand feedback from your customers. Customer feedback allows you to know what your customers feel about your business and allow you to tailor your products or services to meet their demands. Knowing what kind of business you are in your customer’s point of view is a great way to improve your brand and its relationship with your customers.

Prospective Customers:

• Follow up. In order to convince prospective customers to give in to your offer, you need to follow up with them. Just be careful not to appear pushy so you won’t drive potential customers away.

• Remove their fears of trying your products or services. Persuade customers to make a purchase by giving them an unbeatable offer they will find difficult to resist. A discount coupon, free sample, or money back guarantee can help motivate customers to give you a try. State the reasons why your brand is the best choice and how your products or services can help make their lives better. Assure them of the quality of your products or services.

We hope that these business postcard ideas will help you come up with a more targeted campaign. Need help with your postcard marketing? Call our toll free number (888) 266-6182 or visit MyPostcardPrinting.com to learn more about our promotional printing services.