Guest Blogging is Open at the My Postcard Printing Blog

• Guest bloggers must be able to write in a professional tone, aimed at marketers in particular.

• Post topics must be focused on postcards and related to the small business, marketing, or design fields.

• Posts should be original and not submitted anywhere else.

• We prefer posts that are formatted to be published in WordPress.

• We prefer guest bloggers who know how to optimize a post for SEO.

• We prefer that the post have an appropriate image to go with it. The guest blogger must provide the source of the image and ensure that it is of good quality, is not under copyright law or is under a Creative Commons sharing license. The image may also come from design sites like Behance.net and Coroflot.com.

• Guest bloggers may include a two- to three-sentence byline at the end of his/her guest post introducing him/herself, with a link back to his/her website, blog, or RSS feed.

For more information about our guest blogging position, please email me here.

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RSS icon by Oliver Twardowski of addictedtocoffee

Thank You Card for Business Relations: How to Make It More Personal

1. Refrain from greeting your customers with “Dear Customer”. Instead, greet them using their first name. You can also try addressing them using their nicknames for a friendlier approach. This way, you’ll be able to create a connection between you and the recipient. Your customers will most likely be interested to read your thank you card if they are personally addressed to them.

2. Identify the business transaction you had. By doing this, your cards won’t look mass-mailed and generic. Leave a blank space in between your message to insert the recent transaction you had or write different thank you messages for different business transactions. Create separate templates for referrals, customers who made repeat businesses, attended your seminar, or left testimonials on your website.

3. Make your thank you card look like a letter from a friend. A thank you card for business relations does not always have to look formal and boring. Create a card that mimics the appearance of a letter that you get from friends during holidays or special occasions. This way, you’ll be able to achieve a sense of familiarity that your customers can relate to.

4. Leave space for handwritten notes. Write personal notes on your thank you cards to show your customers that you’ve spent a lot of effort in creating the cards. The message doesn’t necessarily have to be three-sentences long. It could be as simple as “Looking forward to working with you in the years to come” or “Hope to see you in our next business conference”. You can also use the blank space as a discount coupon or claim stub that can serve as a thank you gift for your customer.

Send your customers personalized thank you cards every once in a while to show your appreciation for their business. Remember that a small gesture goes a long way. Print high-quality thank you card for business relations with the help of professionals from My Postcard Printing. Our team specializes in promotional printing and mailing to give you the ultimate customer satisfaction.

Postcards for Marketing: A How to on Writing Content

• Grab a pen and paper and write down your objectives. Focus on a single message by determining your business postcards’ main goal. Whatever your purpose is, make sure your marketing copy states it clearly. Once you have a clear objective, writing your content and measuring the result of your campaign will be a lot easier.

• Talk directly to your customers. Telling your customers how successful your business has been in the last five years can leave a good impression on them. However, you should remember that consumers want to know how your products or services can fulfill their needs. Focus on the benefits instead of the features to give consumers a clear picture of the advantages that come with their purchase.

• Make your text visually accessible. Customers tend to skim through brochure copy, so make sure that it is easy to scan. Use headings, bullet points, and highlights to allow your readers to find the information they want.

• Remember to add a persuasive call to action. This may sound like a cliché, but a call to action works. Sometimes, all it takes is a simple “Call us today for a free sample” statement to get customers to act right away.

• Proofread, proofread, and proofread. Obvious errors in grammar and spelling can easily drive potential customers away. Proofread your postcard copy or have someone else check it for you before heading to a reliable online printer.

Give enough attention and preparation to your postcards for marketing and see how many favorable responses you’ll get. It would be best to entrust the printing job to a professional postcard printing company like My Postcard Printing to get the best value for your money.

Fine Tune Your Postcard Design to Maximize Results

Bigger Formats Work Better

According to this month’s issue of Print Professional magazine, bigger format Postcards tend to have a higher response rate than their smaller, standard-sized counterparts. Your typical 4.5 x 6” postcard may be cheaper to print and, of course, cheaper to mail, but if a 6 x 9” format is more effective, it could be worth the cost. Besides, you can often make up much of the difference by opting to send your postcards at bulk rate instead of a First Class mail rate.

Make the Offer and Size Work Together

Size may equal better results, but 50% off on a little card is probably going to attract more customers than a massive postcard advertising 5% off your next purchase. If it’s a big offer, opt for a big postcard.

Personalize Whenever Possible

If you’re using a mailing list database (we also provide mailing list rentals for Postcard Marketing) that can break down your recipients by demographics, then consider trying different postcard designs for different markets (gender, income, age, etc). It’s simple enough to make multiple versions of the same card and the subsequent return on investment typically more than makes up for any added costs.

You can also try different postcard designs as a way of testing. By tracking which cards garner the highest response rate, you can tweak your marketing campaign.

Use Your Billboard Space

Postcards have two sides – the billboard and the back (where the address and postage goes). You can and should utilize both sides in your postcard design. Ideally, you want a single call-to-action that’s the focus of the billboard side and then reiterated on the back.