As a visual artist, you may not need tips on how to make postcards look good. But to grow your business, you will need to know and apply the rules of postcard marketing yourself. And since that involves more than the postcards’ visual appeal, you might be worried that it’s too much trouble. But it doesn’t have to be! Our marketing experts have outlined just what you need to know in six steps below.

A How-To on Marketing with Postcards Effectively for Designers and Artists

Define a goal you can measure

Do you want more clients, more sales, or more traffic for your website? Focus on just one goal, and plan your postcard marketing campaign from there.

Make a valuable offer

Once you’ve decided what goal you want to focus on, make a unique offer or good reason why people should do what you want. This offer can be discounts for new clients, free services for top referrers, or exclusive, high-quality work for regular clients who use your services the most. To make sure you’re offering a real unique proposition, find out what promos your competitors run and try to best them without your having to sacrifice too much.

Design your postcard for your customers

Now that you’ve got a goal and an irresistible offer, it’s time to use your skills and make a postcard design to start your promo. But keep in mind that this marketing campaign is not about you; it’s about your clients. Say less about what you can do than how you can help your clients. Focus less on making your postcard look good than amplifying your message so it stands out from the rest of the mail.

Print and send it out

You have the design ready; now where are you going to print postcards, and to which people will you send it to? Whether you’re running an individual business or part of a larger group, it’s better to look for affordable but high-quality printing. Prices are not an indication of a printer’s quality; do your research and find out if that printer gets good reviews from previous customers.

About the postcard mailing list, you can create one yourself if you have address information of your previous clients, or you can buy one from trusted brokers who can give you complete demographic information with your list. Once your postcards are printed, it can be too much trouble to handle the sorting and drop-off yourself. Paying for mailing services can help you reduce the stress in sending postcards and let you focus on the rest of your work.

Measure your results

Once you start hearing from people about your campaign, be attentive and take note about how your plan worked – or didn’t work. Don’t beat yourself up about it, but don’t ignore it either; make the best use of this opportunity and learn from what you’ve done. If problems happened, find out if you can fix them the next time around; if people are saying they weren’t really hooked into your offer, find out what will hook them in the future by observing popular ideas and trends in your field.

Rinse and repeat!

It’s unlikely for your postcard marketing campaign to wildly succeed overnight; the whole process involves a lot of trial and error, and a keen ear that listens to what your clients want. Identify areas you can improve on, and send another batch when the time is right. It may take several mailings for your postcard marketing campaign to produce results, but as long as you learn well from your previous efforts, your business is bound to grow from your marketing postcards.

Now that you know that a lot of factors are involved in effective postcard marketing, why not have postcard experts take care of most of the job? At My Postcard Printing, we have mailing lists, free design help, custom printing, and mailing services, and we do all that under one roof so you’re sure we take care of your campaign from start to finish. All you need to do is submit your template and enter your printing details – we’ll even throw in a free digital proof before you pay! Visit My Postcard Printing and set up your job order with us today.