As a freelance photographer, finding a reliable and low-cost marketing tool like a postcard is very beneficial for your business. Direct mailing has been proven effective in getting your marketing message across to your prospective clients. And since many other businesses make use of this kind of promotion, standing out from the competition can be quite a challenge.

With an effective marketing copy and unique postcard printing ideas to match, your self-promotion will generate favorable responses from your client base. Make your personal brand as impressive as the photos you take with the help of these tips:

3 Photography Postcard Printing Ideas

The Big and Bold Photography Postcard

If you need a lot of room for information and images, printing oversized postcards is the best solution. Turn your oversized postcards into a photo gallery showcasing your sample works. Having your photos printed on your postcards is good for branding, since your sample works represent your area of expertise.

The Referral Postcard

Use one side of your postcard for your marketing copy and the other side as a referral form. This is an easy way to let clients know that you are on the look for more projects. Offer a referral incentive program to make sure you get as many referrals as possible. For instance, you can tell clients to refer you to a friend in exchange for a free photo restoration.

The Portfolio Postcard

Market yourself to clients by putting your personal information, recent projects, and services on your postcards. Include your head shot to make them remember you easily. Adding client testimonials on your portfolio is also a great way to convince prospective clients to hire you. Provide a link to your blog, social media profile, or website in order for clients to know more about you and your business.

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