Building a website for your business is a smart step towards increasing sales and extending your reach to a wider client base. Internet technology will make it faster and more convenient to serve and communicate with your customers and clients. However, promoting your new business website can be challenging. People are creatures of habit.

Internet marketing techniques such as SEO (Search Engine Optimization), Pay-Per-Click advertising, social media and media buys are great for increasing traffic. However, using traditional offline marketing can also be surprisingly effective. One great way to announce a new website to  clients of a previously offline business is direct postcard marketing. In today’s post, learn how to effectively introduce your clients to a new website with these easy tips.

3 Postcard Marketing Tips for Your New Website

1) Highlight Convenient Website Services

One advantage of having an online presence is convenience for your clients and customers. A website is open 24 hours a day and 7 days a week! Offer services like price quotes, appointment booking services and reservations online. Use a direct mail postcard mailing to all your existing clients to inform them of your new online presence.

2) Website Only Promotions

If your clients are used to dealing with you on the phone or in person, it may be difficult for them to switch over to an online interface, especially if they are not internet savvy. A website only promo will give late adopters a monetary incentive to start using your online services.

3) Measure ROI

One of the great advantages of combining direct postcard marketing with an online presence is the ease of measuring ROI. Be sure to include a call-to-action on your postcard copy such as use promo code XYZ or direct them to an online sign-up page. This way you can track the direct number of conversions that resulted from your efforts. By keeping record of your ROI, you can see that your investments paying off.