People in the writing industry usually need a large amount of time to focus on their work. As a result, when they also have to market themselves, the task seems almost too big to them to handle. Fortunately there are postcards to do the marketing for you while you focus on other work details. But there are some details in writers’ and editors’ marketing postcards that are highly important in making them work.

Essential Postcard Marketing Tips for Individuals in the Writing Industry

Add Your Personal Touch!

Let your important client prospects feel they are receiving more than a generic marketing postcard from you. Write short, handwritten, personalized notes for potential clients you are looking forward to hearing from the most. You can also add unexpected touches, but make sure they are appropriate. A female writer or editor who has worked for fashion magazines, for instance, can use a lipstick imprint as a surprising but memorable way to brand herself.

It’s Less about You, and More about Them

Show less of your brand, logo, identity, etc., and more of what benefits you can give your potential clients. Answer a question, address a problem, or offer a unique solution. Or simply prioritize listing all the services you offer. Remember to leave your contact information where your recipients can easily see them.

The Simpler, the Better; or, Just Leave Your Website URL

The main goal of your postcards is to advertise your existence and your services. For that reason, as a writer or editor, your postcard’s main feature should be the text. Contrary to popular opinion, graphics-heavy postcards do not guarantee your recipient’s attention; a simple, streamlined design says more about your postcard’s content.

With that said, why not just leave a link of your online portfolio with a short description of your services on your postcard design? Not only will you make your recipients actively look you up, but you can also showcase the best examples of your work thanks to clean and simple, beautiful postcards.

Make Sure Your Postcard Copy is Error-Free!

Copy mistakes are never so disastrous as when you are advertising to the writing industry. Check your copy thoroughly for errors; have other people go over your copy again to be completely sure. Save on printing expenses by catching typographical or grammatical errors before they show on your postcards too late!

Consult a Professional Designer

Do you know how much space you should allow for postage, or on which areas you should avoid placing important information on your postcard’s back side? If you don’t, then it’s best to consult a professional designer who does. This will make sure all your information is still readable by the time your potential clients get your postcards in the mail.

To make your postcard marketing campaign easier to handle, let the experts at My Postcard Printing take care of the details. We do mailing lists, custom printing, and mailing services all in-house. You will only need to talk to one of our highly skilled and helpful staff, who will oversee your printing orders from start to finish. Visit My Postcard Printing today and find out more!