In order for your postcard promotion to be successful, you need to make sure that it is carefully planned and well-executed. You should also take note of the common postcard mistakes that can ruin your campaign. We’ve listed them down to help you avoid committing them.

Avoid these 5 Postcard Promotion Mistakes

1. Using the same postcard copy for every campaign: Mailing postcards with the same marketing copy for every campaign is a waste of time and money. You should provide customers with new information and pour your time and effort on writing your marketing text. Always see to it that your prints contain new and fresh content for every postcard promotion to keep customers interested on what you have to say.

2. Boring readers with technical jargon and long paragraphs: Do not expect the reader to read everything on your postcards. Communicate your message in complete yet concise sentences that they can easily scan. Talk to your readers using simple words instead of technical jargon to clearly deliver your message.  On the same token, use industry specific terms your audience would understand.  If you are a tax professional, don’t shy away from including words like “dividends” or “returns.”  The goal is to qualify yourself without over embellishing.

3. Mailing postcards to random addresses: Invest in a mailing list consisting of highly targeted potential customers. A targeted mailing list increases response rates since it allows you to promote your products or services to the right people. If you don’t already have your own list, you can build one by using listing services offered by printing and mailing companies. MyPostcardPrinting.com, for instance, can help you create a list of your ideal customers.

4. Forgetting about the postcard’s back side: Aside from using your postcard’s back side for the mailing addresses, you can also use it for additional information, discount coupons, or sales calendars. Utilize both sides of your prints to double your marketing efforts.

5. Printing the postcards on your own: Though using your office printer can help you save in short term, it can never give you the same quality that a professional printer can provide you with. Send your postcard project to a high-quality printer that can give you impressive prints at very affordable prices. My Postcard Printing allows you to print postcards cheap without compromising quality so you can get the best value for your money.

Start your postcard promotion today with the help of our printing and mailing experts. See instant pricing on postcards by checking out our website or calling our toll free number (888) 266-6182.