In the realm of direct mail, postcard marketing is often overlooked amongst a sea of forms, buckslips and brochures. Against all these big and bulky players, a simple postcard can look pretty barebones. But, with postage prices increasing, postcards are becoming increasingly attractive.

At a low 27-cent mailing cost, they’re a great way to fight increasing postage and production costs while simultaneously cutting down on your paper consumption. Aside from cutting costs, postcards offer a number of marketing advantages too:

Why Postcard Marketing Still an Elite Marketing Method

Not Limited to Specific Touchpoints

There aren’t a lot of rules governing postcards, and they can be used as effective touch points at almost any point in a Postcard Marketing campaign. They even work as standalone pieces. This means increased marketing flexibility for you.

100% Open Rate

With a letter or brochure, you’re never going to get a 100% open rate. But, with a postcard, it’s easy to convince someone to open it and read it – it’s already open! This is also why postcard design is so critical. You may have a 100% open rate, but you can’t take it for granted. Stick to bold headlines and copy that’s short, sweet and to the point.

Effective in Driving Customers to Action

According to Direct Mail magazine, postcards are one of the most effective tools for driving customers to action. They’re a great little tool when it comes to convincing someone to take the next step. For example, picking up the phone and calling or leaving the house and visiting a retail location are both actions that can easily be prompted with a well-planned postcard marketing campaign.

Why Not Try Postcards?

People are comfortable receiving advertisements in their mailbox and they expect it, so there’s no need to hide behind a “fake letter.” You can be out in the open with a postcard advertisement and save money at the same time. MyPostcardPrinting offers a range of printing options and sizes for any Postcard Marketing Campaign. You can design your cards right on the website and we also offer a full mailing service, including list preparation or rental, CASS certification, postal pre-sorting and drop off at a USPS office.