In marketing, you have to capture people’s attention in order for your strategies to succeed. Postcards are effective direct mail advertising medium. But what will be more helpful is the type of coats that you will use for your cards. Here is an overview about the paper stocks that are being used on postcards as well as the different types of coatings that you can choose to apply on your materials.

My Postcard Printing is an established name in the industry for coming up with effective postcard marketing materials with high quality at affordable cost.

The Paper Stocks
If you are new with postcard marketing, you may want to take a deeper look with the different materials that you can use for your projects. My Postcard Printing offers you the following choices.

• 14 pt Gloss Cover with AQ coating
• 14 pt Gloss Cover with UV coating
• 14 pt Matte Cover

All about the Coating
What do you need to know about this subject? This is a very vital factor to your postcards printing project. It can greatly change the effect that you want your postcards to portray.

Define coating. It is the mixture of binder, clay and white pigment. It varies in the degrees of hardness as well as the smoothness. These three terms describe such variations.

• Dull
• Matte
• Gloss

Coating serves as the hold-out or the surface for the inks to sit. This is unlike with an uncoated facade like an opaque or an offset sheet wherein the ink is being absorbed. When the material has a coating, it appears to have crisper edges. This is because of the hardness of this feature.

Coating lessens the dot gain. As a result, the type and the halftone dots do not stretch as much on a stock that is coated. Because of this, coated materials will make photos appear sharper. The colors are more vibrant and also consistent.

The surface coatings contribute a lot to the readability factor of your postcards. But you have suit the type of coating that you are going to use according to the content of your printing projects.

• The gloss coated stock will be appropriate for cards that rely heavily on photos. The coating will directly reflect the light rays to the reader. This is why the photos will have a sharper image that have a higher contrast.

But this type is not appropriate for materials that are heavy on texts. The light rays can tire the readers’ eyes. As a result, they might not want to finish reading everything that you want them to understand.

• The dull or the matte coating is recommended to be used for materials that contain a lot of texts. This type of coating diffuses the light that it will not tire out the readers’ eyes.

• The UV coating can also be applied to your postcard marketing materials. This feature is a liquid that is being applied to the printed material to be bonded and be cured with the ultraviolet light. This will provide a high gloss exterior to the printing.

My Postcard Printing uses paper stocks that have an AQ or aqueous base coating. This makes your material appear good while giving you the quality standard that you are looking for.